The mission of the Harlingen Farmers Market is to provide opportunities for farmers to sell their produce directly to consumers, while in turn offering consumers opportunities to buy locally grown produce directly from farmers.

Tierra Viva Farm, Harlingen
By doing this, the Market increases the local food supply and production, and hopes to create, expand and enhance the economic strength and viability of farmers in the Rio Grande Valley, while also contributing to the health and wealth of the city's residents.
By promoting the economic success of farming, the market aims to maintain farming practices for current farmers and their children.
The Market's mission recognizes the environmental implications of farming and strives to maintain the regional land and water base quality.





